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Word: beefing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Although marijuana and opium are technically illegal in Mexico, the Mexican government has been reluctant to beef up its unsophisticated mini-force of 40 drug agents, who are so poorly paid that they are easy prey to the Mexican ethos of mordida (the bite, or payoff). Operation Intercept may discourage the amateurs who smuggle hemp across the border on major highways. It will probably have little effect on the professionals who dominate the trade. As a knowledgeable Texas border scout points out, "There are areas out there where a small army could cross without detection...

Author: /time Magazine | Title: Behavior: To Seal a Border | 9/26/1969 | See Source »

...discussion of foreign affairs and Viet Nam. It was a replay in reverse of the White House meeting late in L.B.J.'s presidency at which Johnson briefed President-elect Nixon on the nation's problems. Nixon and Johnson rejoined their families in the villa for a roast-beef luncheon topped off with a three-tiered, lemon-filled birthday cake decorated with yellow roses and Texas bluebonnets. The Nixons gave Johnson a 19-in.-high Japanese bonsai tree and thoughtfully included a book on Practical Bonsai for Beginners...

Author: /time Magazine | Title: Nation: THE POLITICS OF RECONCILIATION | 9/5/1969 | See Source »

...Nassau Bay motel, across the street from Houston's Manned Spacecraft Center, NASA engineers, secretaries and technicians gathered around the large pool to feast on barbecued chicken and beef and corn on the cob. Before the sun was down the celebrants numbered close to 3,000, and one of them-a shapely blonde-had been heaved into the pool. A man in a business suit dived after her. Another dived after him. A bikini-clad go-go dancer go-goed it on the diving board (to the low-down accompaniment of a group called "The Astronauts"), while leering spectators...

Author: /time Magazine | Title: The Moon: THE WETTEST SPLASHDOWN | 8/1/1969 | See Source »

...than ever. The Labor Department reported last week that consumer prices spurted at an annual rate of 7.2% in June, double May's increase. The rise was led by the higher cost of food, particularly meat. But prices should begin to slow down later this year as lagging beef and pork production picks up, and as unsustainably high rises in services and medical costs taper off. Clothing and furniture prices should level out this month. Nevertheless, over the past twelve months, the dollar has shrunk in value...

Author: /time Magazine | Title: Business: THE PAINFUL PROCESS OF SLOWING DOWN | 8/1/1969 | See Source »

They keep adding bigger and costlier planes to their fleets and try to attract more business with lures like family-fare reductions. Northeast Airlines had a first-half loss of $1,289,000. At least some of that can be attributed to the galloping price of beef - and Northeast's high cost of living up to its billing as "the all-steak airline...

Author: /time Magazine | Title: Airlines: Mayday in the Market | 8/1/1969 | See Source »

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