Word: beefing
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Dates: during 1970-1979
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Belton K. Johnson, a director of the King Ranch in Texas, had visited the Brussels meat market and reported: "Those women down there were knocking each other around paying twice as much for beef as we pay in the U.S., but we could airlift beef out of Amarillo, Texas, into Brussels tomorrow morning. But they won't let us do it. Agricultural expertise is one of the best things the U.S. has to sell. Yet here in Europe we are fighting with one hand tied to our back...
...platform: bring down food prices. From one end of the country to the other, consumers joined a boycott against meat, and both retailers and middlemen began to take a roasting. Some packing houses shut down, 20,000 meat-industry workers were laid off, and beef, pork and lamb sales dropped by as much as 50% in supermarkets...
...boycott had made its mark. Prices, which held steady early in the week, began to slip in some places, though it is still too soon to tell if the housewives will ultimately succeed. In Chicago, wholesale beef and hog prices dropped a few cents per Ib.; Grand Union Co., the tenth-largest food chain in the U.S., cut the price of beef, pork, lamb and veal by 100 per Ib., and a few other chains also made reductions. Some 200 leaders of the New Majority -housewives, labor-union officials and consumer-group representatives-prepared to go to Washington this week...
...elaborate etiquette prevails at supermarkets. Consumers are encouraged to squeeze the white bread and forbidden to squeeze toilet tissue. They are also urged to look for chickens by name, beef by price and coffee by reputation...
...course stretches 26 miles, 385 yards, from Hopkinton past admiring Wellesley College females, up Heartbreak Hill to the screaming Eagles of Boston College and then down to the Prudential Center. Boston Mayor Kevin White will be waiting there with a laurel wreath and a bowl of beef stew--but no kisses--for the lucky winner...