Word: beefing
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...news. By the end of April, the fast-food giant McDonald's would begin offering the McLean Deluxe, a hamburger that contains only 9% fat, less than half the fat content of its traditional burgers. The new hamburger, exulted McDonald's president, "is good news for people who like beef but who want to reduce their fat intake...
...industry officials. The first sentence was bound to catch their attention: "Is your company an accessory in the deaths of untold numbers of heart attack victims?" The letter went on to urge the food companies to remove coconut and palm oil from their products, as well as lard and beef tallow, all of which contain high levels of saturated fat. NHSA, the letter warned, planned soon to alert the public about "the dangers of highly saturated oil products...
...fast-food chains, focusing on the largest. MCDONALD'S, a subheadline charged, YOUR HAMBURGERS HAVE TOO MUCH FAT! A combination of a Big Mac and French fries, the ad reported, was "loaded" with 25 grams of saturated fat, and those French fries were cooked in fat-laden beef tallow...
Undaunted, with few exceptions, major newspapers ran another Sokolof ad in July. This one was headlined MCDONALD'S, YOUR HAMBURGERS STILL HAVE TOO MUCH FAT! AND YOUR FRENCH FRIES STILL ARE COOKED WITH BEEF TALLOW. The ad noted that Burger King and Wendy's were also culpable and reported an Advertising Age poll revealing that 38% of Americans who saw Sokolof's first set of ads had decreased their patronage of fast-food restaurants. It also pointed out that laboratory tests conducted for the New York Times had confirmed the accuracy of those...
Chicago. Max's Italian Beef Restaurant on the northwest side had a security camera in full view, but the two uniformed police rifling the cash register and prying open the safe last July were too busy to notice. The veteran officers allegedly lifted $7,000. They were indicted and await trial...