Word: beefing
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...food growers, the past two decades must have seemed like some nightmarish Nutrition Court. One after another, popular foods from butter to beef have been hauled into the dock and charged with crimes against health and humanity. "Guilty," the jury of popular and scientific opinion has snapped each time. The punishment: a sentence to suffer lower sales and market shares. Bang of gavel. But these days, food manufacturers have wised up. They are now mounting aggressive advertising campaigns to press claims that their products have got a bum rap and to extoll the benefits of the genuine article. Enter...
Meat and dairy groups, which have suffered the most from consumers' withdrawal pangs, are making the biggest efforts to regain public trust. In January the National Live Stock and Meat Board launched a $30 million promotion campaign that it hopes will beef up sales that have been less than bullish since 1976. Back then, Americans' per capita consumption was 94 lbs., & in contrast to 80 lbs. last year...
...Real Food For Real People" ads feature such wholesome types as Actress Cybill Shepherd and Actor James Garner, who was named the "last real man" in 1985 by PEOPLE magazine. Along with the glitz and macho, though, the industry emphasizes that cattle are now bred leaner and cuts of beef are trimmed of excess fat. Today, consumers are told, a 3-oz. serving of beef contains the same level of cholesterol as an equivalent amount of chicken...
According to social worker Debra Gleason, untilrecently customers from Kelly's Roast Beef, whichis directly across the street, would bring theirmeals to picnic benches right in front of thenursing home. Occasionally these diners would stayafter finishing their meals and talk to theresidents for a while...
...City Manager, a two-fisted City Manager, to walk into the doors of Harvard and say, 'come on, get out with it.'... Beef up the bill! Add a one to that eight hundred and fifty thousand dollars! Make it one million, eight hundred and fifty thousand dollars, and send it to them, and see what they do about...