Word: beeing
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...California's mountain-bordered Central Valley, a green, 450-mile finger veined by rivers and stretching half the length of the state, nothing buzzes quite so persistently as the Bees. Last week the industrious hum of the three Bee papers (combined circulation 284,755), issuing from hives in Sacramento, Fresno and Modesto, rose louder than ever. For the first time in its 102 years of publication, the Sacramento Bee came out with a Sunday edition...
Guided by a Codicil. The Sunday Sacramento Bee had another purpose: to meet the threat of San Francisco's Chronicle and Examiner, which have recently pushed brisk Sunday circulation sorties into a jealously guarded newspaper preserve. To the custodian of the preserve-which also includes five radio stations and a television station-such poaching is intolerable. Valley residents seem to feel about the same way. In the 18,000-sq.-mi. domain, one of every two doorsteps is daily crossed by a Bee; in Sacramento so many people take the paper that a new carrier boy is handed...
Custodian of the Bees is a 61-year-old spinster so shy that none of her papers have ever printed her picture. "Newspaper people should stay on the sidelines," says Eleanor McClatchy, president of McClatchy Newspapers since the death in 1936 of her father, C. K. (for Charles Kenny) McClatchy, who took over the Sacramento Bee in 1883 on the death of his father, James McClatchy. Eleanor McClatchy's guide is a codicil to her father's will: "I want the McClatchy newspapers ... to maintain ever their freedom of action and their absolute independence...
...Scary." Times have changed since the days when C.K. helped sweep California government free of railroad domination and armed his reporters to cover the Ku Klux Klan. But the Bees hum every bit as independently now as then. C.K. leaped party lines to endorse Warren Harding in 1920 and old Bob La Follette in 1924. Although Eleanor has been more consistently Democratic at the national level, she makes endorsements on the state ticket with an impartial disregard for party. Last fall she supported Democrat Pat Brown for Governor, but the rest of the Bees' state ballot went to Republicans...
...Steche's next step was to make an artificial bee of wood, mount it on the end of a 5-in. spiral of wire attached to an oscillator. He sticks the model, faintly perfumed with lavender, through a hole in a glass-walled hive and lets the oscillator wiggle it. The bees crowd around and observe. As soon as they get the message, they swarm out and unerringly fly to the lavender-flavored sugar water that has been placed to reward them...