Word: beene
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Dates: during 1960-1969
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ALL news, in some way or another, concerns itself with the quality of life, and too often nowadays it seems that man's dreams of Utopia have become nightmares of dirt and despair. The atmosphere stifles rather than sustains; water poisons rather than refreshes; machinery and appliances invented for...
Last July, TIME offered four free columns of advertising space each week for a year to a group of agencies for an experiment in communications. We invited them to turn their creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers...
EXCEPT for the Communists, America's worst enemy in Viet Nam has been American official optimism. Years of miserable stalemate have been accompanied by overblown pronouncements from Saigon and Washington about how well the war was going. Credibility gapped in the Johnson Administration, when cant phrases like "turning the...
Among themselves, the officials are not always even cautious. "We are winning going away," one field-grade officer in Viet Nam wrote to a Pentagon colleague last week. Not long ago a presidential aide mused: "The reports from the field are so incredibly good that we don't talk...
Rather, explains TIME Saigon Bureau Chief Marsh Clark, "the enemy is increasingly unable to achieve his own aims, which are military victory and overthrow of the Thieu government. The chance of success for the often repeated U.S. object in Viet Nam-to guarantee the South Vietnamese the right of self...