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When demand exceeds supply, it's great for word of mouth but lousy for business. So to secure 3-D screens for their product, some studio bosses have been playing old-fashioned hardball. The week before How to Train Your Dragon opened, the Los Angeles Times reported that "Paramount Pictures...
Paramount did manage to extract a promise from exhibitors that the number of 3-D screens would hold for two weeks. This put a serious crimp in the release of Clash of the Titans, whose opening was delayed a week, both to complete the film's reformatting in 3-D...
Oh, one other item: Avatar demonstrated that 3-D could bring studios gigantic bundles of cash. For ages, the rule of movie exhibition has been that customers pay the same price for a movie that cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for...
This year - unless we missed something or there are more conversions in the immediate works - the number of new 3-D movies should be 19. Ten of these are animated features (beginning with Dragon and ending in December with Yogi Bear); four are extensions of B-movie franchises (Step Up...
The idea for the films first came about in 2007 when Marianne Ross, of Elkridge, Md., took her then 7-year-old daughter Meaghan, who has autism, to see Hairspray. Ross purposely picked an early matinee, when there would be fewer people. "Meaghan loves Zac Efron, so when he came...