Word: beer
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Dates: during 1960-1969
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...useless unless they are filled with people. To entice visitors into what most New Yorkers considered wastelands of crime-ridden greenery, Hoving turned showman, scheduled a round of events, each "a little bit swinging." He brought in a computer to mate girls and boys in Bryant Park, proffered 50 beer at band concerts, sponsored miniskirted fashion shows, got 75,000 people to sit on the grass and listen to the New York Philharmonic at night, and flooded Central Park on Sundays with bicyclists by banning cars. His "happenings" in the park inveigled hundreds to paint murals on canvas, fly kites...
Freshman associate David H. Weinstein '67 threw a beer party last Tuesday in Leverett House. Eight freshmen showed up from all parts of the Yard to mix with upperclassmen, resident tutors, a couple of professors and Master Gill...
...three garbage collectors had neatly parked their truck and were en joying a beer break in a Second Avenue saloon. Suddenly they were summoned outside. There on the sidewalk stood the tall, angular figure of John Vliet Lindsay, the mayor of New York City...
Also aboard were a barrel of beer and plenty of bottles of assorted other spirits. "If I have a craze for anything -sorry if this sounds bad-it's generally drink," confesses Chichester. "I know pretty well at the outset whether it's going to be a rum voyage, a gin voyage or a Mackeson [beer] voyage...
...extravagantly beyond the normal pale that even her avowed enemies, the whisky dispensers, had trouble believing she was real. Ultimately they became her most devoted allies, hiring bands to accompany her on lecture tours, subscribing to her house organ, The Smasher's Mail, and cheerfully providing the beer kegs that she mounted on street corners all over the country...