Word: beer
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Dates: during 1960-1969
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...spread out on the thick Bermuda and St. Augustine grass in front of the ranch house, chatting, sniffing the air, shaking hands, sitting to gobble up a hefty plate of barbecue himself. Muzak wafted with the river breeze through the live oaks, and news men sipped the local Pearl beer and soft drinks...
...Catholic minority, and officials feared some kind of retaliation. Sure enough, as the royal bubble-top limousine rolled through the city, a 12-lb. chunk of concrete was tossed at the car from a fourth-story window, miraculously glancing off the hood. Later that day a woman bounced a beer bottle off the bubble-top. The Queen never lost her cool. 'Tough car," she quipped as she finished her tour...
With sales of its smooth light Pilsner beer expanding nicely, Denmark's Carlsberg Brewery this summer is pushing completion of a 12,000-ton-capacity barley silo at its plant in the Copenhagen suburb of Valby. Nobody keeps a more interested eye on the project than Carlsberg's competitor, United Breweries, which produces Tuborg. But the watchful eye is not at all due to envy. On the contrary: Tuborg is paying half of the silo's cost and hopes that the facility pays...
...year long, the two breweries, which together put out 85% of all Danish beer, carry on a spirited competition at home and abroad. Then, at year's end, the two firms hold a traditional joint meeting. A special board composed of seven executives from each company adds up the profits, divides them down the middle. Elsewhere, this might be legally subject to all sorts of restraint-of-trade prosecution, but the Danes regard it as friendly competition and their alternative to what they disdainfully call "illoyal competition...
Carlsberg has been brewing beer since 1847 and Tuborg since 1873, but the working arrangement did not begin until 1895. By that time, Carlsberg was in difficulty: the company was selling plenty of suds to beer-loving Danes, but Owner Carl Jacobsen, son of the founder, had spent most of the profits on art acquisitions and a personal hobby of scientific experiments. Carlsberg's managers proposed a truce to Tuborg: both firms would cease such common practices as bribing bartenders or lending to clients to push their brands. Instead, both would concentrate on brewing and selling quality beer...