Word: beer
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Finding great beer used to mean seeking out that hole-in-the-wall bar or discovering a local purveyor with a passion for barley and hops or even trolling eBay for bottles of Thomas Hardy's Ale, the Dom Pérignon of beer. Now some of the country's best restaurants are offering craft beers--produced by small, independent brewers--on the menu and often suggesting food pairings...
...Many places still have a beer menu that looks like a gas station," says Garrett Oliver, brewmaster at the Brooklyn Brewery and one of the country's leading beer experts. "But beer is becoming part of the culinary landscape. Even some of the French restaurants are starting to realize that they might want something more than Kronenbourg...
Gramercy's beer list includes selections from North America, Europe and Japan, with bottles dating as far back as 1993 and ranging in price from $13 for a Hitachino Celebration Ale to $23 for a Thomas Hardy's Ale. Higgins Restaurant, an upscale bistro in Portland, Ore., even offers a short list of after-dinner beers. In March the Sheraton hotel chain Four Points named a chief beer officer to oversee its new lists of imported and regional craft beers. Meanwhile, waiters at the Michelin-starred Spotted Pig restaurant in New York City gently explain to patrons that cask-conditioned...
...restaurant world's openness to artisanal beer is good news for the brewing industry. Overall, the beer business is flat, but sales of craft beers are booming, up more than 15% last year, according to the Nielsen Co. Brewers can thank the baby boomers for the shift. As people get older, they drink less; and as they drink less, they drink better. And twentysomethings who grew up on enhanced flavors (think Starbucks coffee) are opting for tastier brews to match their more developed palates...
...growth of craft beer also mirrors a broader focus on artisanally produced and local foods, from arugula in salads at McDonald's to increasingly popular 100-mile diets, restricted to food produced within a short radius of home...