Word: beerful
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...weeks ago, a big study in the New England Journal of Medicine showed that a particular pattern of drinking--rather than the absolute amount or the type of alcohol consumed--seems to have the best health effects. The investigators concluded that men who consistently drink a small amount of beer, wine or spirits three or more days a week suffer fewer heart attacks than those who drink less frequently. But you probably didn't hear or read anything about another large study, which came out a week later, that found that the beneficial effects of moderate drinking...
Perhaps the parade of pastel bottles just beyond the cosmetics aisle is inevitable--at least in states like California, where wine may be sold beside grocery items. For while men continue to do the bulk of the nation's beer and hard-liquor buying, new surveys by Gallup and by Adams Media confirm that women make 55% of U.S. wine purchases. With that information in hand, wine marketers, after decades of ignoring women, are suddenly chasing them like dogs after a bone. "I just wish they wouldn't resort to stereotyping and patronizing us in the process," complains Mary Ewing...
Vultaggio is the blue-collar anti-CEO, a former truck driver and Brooklyn beer distributor who, with innovative packaging and consumer-friendly pricing, has built Arizona into the fastest-growing major bottled-tea brand in the country. And he has done it on his own terms, dismissing the conventional wisdom about management (chairmen schmooze; they don't reorganize warehouses in the middle of the night), finances (entrepreneurs sell out or go public as soon as they can) and marketing (consumer companies spend at least a few bucks on advertising to consumers) along the way. "Don came up from the bottom...
...Vultaggio, the 6-ft. 8-in. son of an A&P produce manager, who started out hawking beer in New York City from the back of a Volkswagen bus (he proudly recalls being a victim of armed robbers and once threw a brick at a robber's getaway car), wind up building a New Age--drink business, selling bottles adorned with cherry blossoms? From death stares to drapes in three easy steps. Vultaggio and partner John Ferolito established a semisuccessful beer distributorship before trying to produce their own brands. Their first choices were a little less refined than mandarin-orange...
Vultaggio found his next business, iced tea, through his most trusted adviser: his gut. On a frigid February day in 1990, a Snapple delivery truck interrupted his sales pitch with a lower Manhattan store owner. "I'm knocking myself out trying to get a five-case order of beer, and this guy is taking 100 iced teas," Vultaggio says. "What am I doin'? I said, I gotta go into the tea business." That was his million-dollar focus group. "Yeah, I was focusing," he says. "Wow, that...