Word: beerful
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Oregon State's is among the 256 SigEp chapters nationwide that have adopted the Balanced Man Program, an intensive four-year fraternity experience created 13 years ago by concerned SigEp leaders to shift the center of life in the houses from beer-soaked blowouts to activities that promote healthy living and self-respect. To eliminate hazing, the program does away with the pledge system--all recruits are equal members from Day One. Alcohol is allowed, but booze-free activities are encouraged. The George Washington University chapter does yoga together. At Miami University in Ohio, fraternity brothers learn how to salsa...
With a couple extra dollar bills in their pocket and love in the air, more than 850 students came to Friday’s Pub Night in Loker Commons, hoping to buy both a date and a beer. Friday’s pub night was preceded by a date auction hosted by the Harvard Cancer Society (HCS). Apart from enjoying the entertainment and company, the attendees also enjoyed Pinocchio’s pizza, beer, wine, and other beverages at cost, but partook of pretzels and other small crunchy snacks for free while enjoying the music of Orange Crush.Many students were...
...other words, it wasn't just about the beer. Early on, for example, Hindy, a former newspaper reporter, called legendary designer Milton Glaser (best known for his I ? NY logo) every day for weeks to persuade him to create their logo. Glaser's name lent them some instant cool, and that distinctive B is now a familiar New York City signpost. When distributors balked at selling tiny lots of their beer, Hindy and Potter drove the trucks themselves and found salesmen who would patiently teach bar managers and convenience-store owners about specialty beer. They even started distributing rival...
They faced their share of troubles too. Hindy once stared down some union toughs "straight out of central casting" who wanted a piece of the construction work on their brewery. A disastrous foray into online beer retailing lost them a million dollars and nearly destroyed their friendship. They survived: last year sales grew 18%, to 53,100 barrels, and the company became one of several craft brewers to enjoy double-digit growth, according to the Brewers Association...
With about 3% of the market, specialty beers are not taking over the beer world, but mass-market brewers are paying attention. Anheuser-Busch is leading an effort to elevate the image of beer and focus its ads on taste and quality. Anheuser and Miller have their own reserve beers. "They've tried this before," Hindy says, but he isn't worried. Big brewers have never been able to duplicate the mystique of craft beer. In an industry long dominated by giants, it's a good time to be a little...