Word: beerful
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...with little gold PARENTS' CHOICE AWARD stickers on the covers. They Might Be Giants, whose adult tunes have titles like Your Racist Friend, now has an album about the alphabet. And with Jamarama, little ones even have their own Lollapalooza--a traveling music festival with sippy cups instead of beer cups...
Twenty years later, the big boys are out in the cold. Although mass-produced beer is still the most popular alcoholic beverage in the U.S., it has been steadily losing ground to wine and liquor. In the first half of 2005, the big brewers shipped 1.2 million fewer barrels than in the year before. But Americans haven't totally lost their taste for beer. "They may not be drinking more, but they're drinking better," says Gary Hemphill, vice president of the Beverage Marketing Institute. Specialty beers, benefiting from a nationwide trend toward affordable luxury, grew 7.1% in the first...
...beer lover hoping to jump on the bandwagon ought first to take a lesson from Beer School, Hindy and Potter's recent book about how they built their company. Microbreweries had their own version of the dotcom boom and bust in the early 1990s, when it seemed that a brew pub was opening (and soon closing) on every corner. The ones that survived "were willing to do the nitty-gritty hard work," says Ray Daniels, marketing director for craft beer at the Brewers Association, an industry trade group...
...drink beer out of my leg. How many people can do that?" Specialist Matthew Braddock takes a breather from the pound of pork ribs he's packing away to show off his prosthetic leg. The 25-year-old National Guardsman props his mechanical limb on the picnic table so everybody at Rudy's Country Store and Bar-B-Q can see. Then he rolls up the sleeve of his battle-dress uniform and points to the long, wide, nasty scar left by the explosion that took his leg in northern Iraq a year ago. People come by afterward to slap...
...admits. "I tell girls I got blown up by an antitank mine in Iraq. It's cheesy, but it works." And he really has drunk out of his prosthetic leg--although he has learned to use a spare one so he doesn't have to walk around with a beer-soaked sock. "Made that mistake once," he says. How much beer does a leg hold, we ask, suspecting a trick. "More than a pitcher," he answers with a perfectly straight face...