Word: beerful
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...walking billboards? "Wearing these items is a way of broadcasting your preferences to the world," says Ellen Auster, a sociologist at Columbia University's business school. Many people want to assert something about their life-style, as in the case of young adults proclaiming their newfound privilege of drinking beer. Others want to reveal some hidden part of their personality. Says Auster: "The yuppie wears a Harley-Davidson shirt because it triggers a side of him that is most of the time suppressed...
Statements by two military physicians that Miroslav Medvid's defection [NATION, Nov. 18] was motivated by "glitter and gusto" and that he was "immature" prove only that the doctors have been watching too many beer commercials. Their comments are an insult to all victims of Bolshevism. I suggest they administer a psychiatric examination to the officials involved in this tragedy. Peter Lepka Freeport...
...passed since William Schroeder awoke in Louisville to the sounds of an artificial heart thumping away in his chest. The promise of that day has almost vanished. All but gone is the man who impressed the world with his spunk--teasing his doctors just days after surgery, asking for beer, talking forthrightly with President Reagan by phone and bullishly announcing to the world, "I feel like I've got ten years left." Three strokes, one suffered in mid-November, have left the once irrepressible Schroeder feeble, barely able to speak, weepy and depressed. His fondest hope--to return...
...personal order of Deng Xiaoping. He proposed a kind of Western investment banking firm to get around the ponderous Peking bureaucracy and speed China's economic development. Led by Rong, 70, a silver-haired millionaire, the organization has helped foreign companies invest in everything from beer production to coal mining and has raised hundreds of millions of dollars overseas. "CITIC is a breath of fresh air," says Virginia Kamsky, president of Kamsky Associates, a trade consultant with offices in New York and Peking. "The people there ask the right kinds of questions when you present a project, and when...
...CITIC promptly set out to find new ways of doing business in China. Instead of investing only in projects that were part of Peking's Five-Year Plan, the innovative agency roamed the country in search of profitable opportunities wherever they might be found. Noting a growing demand for beer, CITIC created a $30 million joint venture with Japan's Suntory to expand production. The initial results were so encouraging that output will be doubled during the next two years...