Word: beermen
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...loose play was broken at 4:06 when defenseman Jim Liston was penalized for charging. Fifty-two seconds later the Beermen broke the ice with the efforts of two former Crimson players, as Didadgin converted on a crisp centering pass from Jim McMahon...
...original owner of the New York Yankees, last week purchased the championship Boston Celtics basketball team, and earlier this month National Beer became majority stockholder in the Baltimore Orioles. Budweiser owns St. Louis' baseball Cardinals and Falstaff owns part of the football Cardinals. In addition, many beermen are seeking more effective ad campaigns by shuffling agencies; in one of the best campaigns, Rheingold and Doyle Dane Bernbach now appeal directly to New York's ethnic melting pot ("In New York City, where there are more Irishmen than in Dublin, more people drink Rheingold...
Back at the brewery, other changes are under way. Some beermen are testing small aluminum kegs that provide draught beer for home refrigerators and could revive the draught-beer market, which has slumped from 75% to 18% of total consumption. After much delay, Carling last month started a continuous brewing plant at Fort Worth that makes beer by assembly-line process instead of in single vats; other beer executives are watching to see if the process accounts for sizable labor saving. Coors Co. of Colorado is developing a vertical process in which it grows its own grain, makes...
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