Word: beers
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Dates: during 1940-1949
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...expected a more dramatic transition-something like a motion-picture battle shot dissolving to a sylvan scene-had given up the idea. Life seemed just about as difficult and complicated as it was during the war. A good job was already hard to find. And where was the beer...
Under First Mate F. Henry Haas, the Ada Rehan staggered on. At an Arabian port the crew refused to serve further under Haas, but were at last won over. In Khorramshahr, Haas went ashore, came back with a beer-drinking baboon. When the crew tried to cut down the baboon's beer ration, he broke from his cage, bit Haas and splashed ashore. The men organized a safari, chased the baboon and killed...
Government liquor-store operators sold a 26-oz. crock of gin, rum or wine every 27 seconds from 11 a.m. to 6 p.m. Beer supplies were soon exhausted: sales were estimated at 10,000 glasses in a day. Because many a farmer had left his meat ration coupons home, grocers had a field day. Said one: "I sold more bananas and sardines than I'll ever sell again one day if I stay in business 100 years...
...case, complicated by three years of FTC's red tape, became simple in Mason's decision. The Manhattan Brewing Co. had been labeling its beer "Canadian Ace" since 1939, spent $750,000 advertising it. In 1943 FTC decided that "Canadian Ace" tended to mislead the public into believing the beer came from Canada. The company suggested adding a big "Made in U.S.A." to the label, but FTC stuck to its ruling that "Canadian Ace" could not be used. Commissioner Mason took a good layman's look at the offending label, reported: "It is hard to tell exactly...
...were a competitor and saw a bottle of beer with the label 'Canadian Ace,' I might 'tend' to write the Federal Trade Commission complaining that the label was fraudulent. ... If I were a thirsty tramp and saw the label I would have the 'tendency' to beg, borrow, or steal a bottle. . . . But so far I have not had the feeling that I was 'being put upon.' " In so writing, in an FTC decision, freshman Commissioner Lowell B. Mason last week also wrote some FTC history...