Word: beers
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Dates: during 1960-1969
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...Friday night crowd at Long Island's Roosevelt Raceway was in a festive mood. In the grandstand, beer cans rattled and pari-mutuel machines beat a steady thunk, thunk, thunk. In the Cloud Casino, champagne corks popped and waiters served steaks. For some, it was just a night at the races. But most were drawn there by a fantasy of instant wealth...
...that succeeded in penetrating a sheet of beryllium-copper one-thousandth of an inch thick, which is slightly thicker than household aluminum foil. The most powerful meteoroid encountered knocked a tiny hole in stainless steel three-thousandths of an inch thick. Metal as thick as the wall of a beer can went unpunctured. NASA's tentative conclusion is that the plentiful meteoroids are too small to do harm, and the dangerous ones...
...guys are from Charlestown and you play football because you love the game. Let's go." The Townies shuffled back toward the dusty field. "One more thing," Luiselli yelled after them. "If you don't win this one, I'm cuttin' off your beer...
...Townies scored twice more and coasted to a 24-20 victory-their 28th in their last 34 games. Grimy faces wreathed with toothless smiles, they bussed their wives and girl friends, and drove off to Coach Luiselli's house for a victory dinner of chow mein, noodles-and beer...
...make money at it, Koenig chooses his ads, and the people to create them, with much the same educated intuition he uses to pick the ponies: "You look, sniff and close your eyes." His shop is approaching $30 million in annual billing, having just landed the Piel's Beer account and much of the Quaker Oats and U.S. Rubber business-a rare hat trick on Madison Avenue. Koenig still writes some drug and whisky ads himself and checks every word of copy that his agency produces but there are "no review committees and no big think sessions." At home...