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Word: beers (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...spectacle, in the era of the bunny ball, was dour Roger Maris grimly slugging 61 home runs over assorted fences to break Babe Ruth's 34-year-old record. The day seemed not far off when bleacher fans would wear the gloves and ballplayers would drink the beer. But this year, excitement suddenly came back to baseball-at least in ballparks where a coil-spring, 30-year-old shortstop named Maury Wills was playing for the Los Angeles Dodgers. In 161 games, with two games to go, Wills stole an even 100 bases, shattering the record...

Author: /time Magazine | Title: Sport: Year of the Stealer | 10/5/1962 | See Source »

Newport's Cameo Café was awash with wassailing sailors. Broken beer glasses littered the floor, and a steady stream of fresh pitchers was passed precariously back over the heads of the yelling, singing crowd. Atop the bar, the most incongruous chorus line in Newport memory clumped groggily to the strains of Waltzing Matilda, with Sir Frank Packer, the doughty "Big Daddy" whose money built Australia's Gretel, in the lead. Weatherly crewmen, hugging their Aussie counterparts, poured drinks down their necks with fraternal abandon. Just as a huge mirror crashed from the wall, the police barged...

Author: /time Magazine | Title: Sport: Keepers of the Cup | 10/5/1962 | See Source »

...signs point to a team getting clobbered, a coach at least can appeal to the players' sense of self-preservation if not school spirit, in "getting the boys up" for Saturday's battle. But when a team is favored, the players may just as soon go for a beer rather than practice blocking in their spare time...

Author: NO WRITER ATTRIBUTED | Title: Praise---A Football Coach's Nightmare | 10/1/1962 | See Source »

...Sound trucks, skywriters and posters will plaster New York with the cabalistic exhortation "B. B. B. & H." (for "Bring Back Bert and Harry"). Next month Gibbs will take on the brothers in three radio debates. Predictably raucous, Bert Piel will charge: "That pantywaist Gibbs doesn't even like beer. If you put an olive in it, he might drink...

Author: /time Magazine | Title: Advertising: B. B. B. & H. | 9/28/1962 | See Source »

...fans will be urged to choose between Gibbs and the brothers on handy ballots at taverns and supermarkets. The outcome is hardly in doubt. But even after Bert and Harry are back, one problem will remain. Their old cartoons delighted audiences, but from 1958 on did not sell much beer. Now, with Piel's fighting to hold its place as the fourth-selling beer in New York,* Bert and Harry Piel's spiel may be a little hard er. As Bert will say after the election: "The free ride is over. All hitchhikers off. This time we have...

Author: /time Magazine | Title: Advertising: B. B. B. & H. | 9/28/1962 | See Source »

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