Word: beers
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Dates: during 1960-1969
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...standard list Murphy added the Humphrey postulates-no feasts in his room, "just cheddar cheese, saltine crackers, diet root beer, Canadian Club and soda, 'wine of the country,' usually ten bottles of beer." Most of all, Murphy dreaded the "dragon's tail effect"-that frightening phenomenon in which a mere twitch at the tail's base can be come a paroxysm by the time it reaches the tip. By lingering an hour over schedule in one place, the Humphrey cavalcade can make a shambles of a whole day's tight schedule...
Steiner likes beer, Benson & Hedges cigarettes, violence and very little else. Compulsively clean, he throws even slightly dusty plates at his mess waiters, then kicks them to drive the point home. But he also plucked a 21-year-old Ibo boy from the side of his dead parents, adopted him and named him Felix Chukwuemeka (after Ojukwu) Steiner...
...past, admen have shunned non-white performers in commercials for fear of alienating Southern viewers and attaching an "ethnic identification" to a product. What white Mississippian would want to drink a beer that is praised by a Negro? There was also the feeling that the sight of a black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that...
...fault, integrated commercials never show a Negro as a heavy or in a menial position. Nor are blacks ever afflicted with bad breath or body odor. Kool cigarettes, for example, casts a Negro actor as a bright young trial lawyer; Viceroy casts another as a bright young stockbroker. Schaefer beer has a junior executive type who plays hand ball at the club with a white friend, who throws his arm around his shoulder as they stroll off to a classy cocktail lounge...
...Shintron Company gave some suggestions for exemplary graffiti: "Wallace, Stand Fast--You Have Nothing to Lose But Your Sheet"; "Draft Students--Leave Beer Alone"; "Richard Nixon Sold This Used...