Word: beers
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Dates: during 1960-1969
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...Over beer and Cokes, the commanders of South Viet Nam's four Corps areas met at the quarters of Chief of Staff General Cao Van Vien. There they expressed their deep misgivings over the feud's effect on military unity. They decided to invite the two men to talk things over. In a heated and often an gry confrontation that ran on for nearly three days, the commanders urged Ky and Thieu to compose their differences or resign from office in favor of a caretaker government. Both refused...
...Centerfielder Wynn, 25, looks like the Houston bat boy - until he swings a bat. Last month in St. Louis' Busch Stadium, Wynn became the third player in history (the others: Joe Torre and Willie Mays) to bounce a ball off the beer sign in left centerfield, 440 ft. from home plate. In Cincinnati, he hit two home runs over Crosley Field's 45-ft.-high Scoreboard - one of which carried all the way onto an exit ramp of the Mill Creek Expressway...
Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers...
Sold in parts of New York State, New Jersey and New England, the new beer is being pushed by a saturation advertising campaign that Rheingold estimates will expose most of the area's beer drinkers to Gablinger's advertising 60 times over a four-week period. The ads are the work of the Doyle Dane Bernbach agency, which has previously turned out copy ("We must be doing something right") for the company's Rheingold brand. For Gablinger's, Doyle Dane makes the point that a bottle of ordinary beer has a carbohydrate content equivalent to that...
...firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...