Word: beers
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Dates: during 1960-1969
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...Because beer-quaffing Britons loyally support some 300 breweries, 3,000 brands of suds and 70,000 local pubs, economists have long classed the national beverage as a "depression-proof" staple. This being the case, big brewers have run their businesses with all the imagination of the National Coal Board...
...reason for Grossman's crusade is that Watney-Mann's 1966 performance was small beer: profits slipped by $2.4 million, to $20.2 million. The government's severe deflationary measures did much of the damage. Among other things, Britain's brewers were hit from one side with a 10% surtax on the retail price of their beer, which has already been taxed at about...
...market, Watney's experimented with a swinging "discotheque pub" in London called the Bull Sheen in 1966. Since then, the company has opened six more, plans to set up others. And Grossman has found a ready market for the English pub-dart-board, half-pint mugs, Watney-Mann beer and all-overseas. Düsseldorfs Victoria was opened last week in a sort of tip-for-tap deal with local owners (Watney's supplies advice on "authentic" details, the pubs buy Watney-Mann's beer); more of them are planned for Madrid, Florence and other cities...
...such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
Sione finds life much more hectic in the United States than it was in Tonga, and he feels this attitude carries over into American sports. "I play rugby just for fun and exercise," he says, "and for a good glass of beer afterwards...