Word: beers
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Dates: during 1960-1969
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Sunday's water ski show had all the ingredients for a pus estival festival: there was soda (no beer), sun shades provided by WBZ), shorts, a skier on a kite, clasping lovers and hugging mothers...
...same in all the sun spots. Males in sawed-off Levi's and sweatshirts pursuing females in bikinis or bell-bottomed hiphuggers. And vice versa. By day, the hunt takes place on the beach, where surfers and volleyballers ripple muscles before appreciative quarry. At night, it continues with beer drinking and frenzied frugging to ear-shattering rock bands in the local clubs: Cisco's at Manhattan Beach, Zack's in Falmouth, Mass., Big Al's Gas House in Santa Cruz, Calif. When the bars close, it's really time to swing, with all-night parties...
Bombed with Beer. Préfontaines, with annual sales of 52 million gal. worth $51 million, controls just 4% of the French market, but that is more than any competitor has. And only Préfontaines has Marc Henrion, 39, a Harvard Business School graduate, as director-general. At Harvard he distinguished himself by bombing the Baker Library with empty beer cans as he flew over it in his old Fairchild. Harvard grounded him but graduated him too ('50), and the next year he had a chance to apply his learning when André Dubonnet, of the company that...
...this is enough to turn a discriminating wine fancier to stronger stuff. Henrion does not argue that fine wine should be handled like Préfontaines or that Préfontaines is a fine wine. "In my mind," he says, "this is something else, like Coca-Cola, like beer. It should be marketed that...
Some were distressed by the traces of pastoral serenity. "If it were Penn. State, it would be beer on the table," said one collegian with a large paunch. A girl ventured that "They should play silly games at punches." She was admirably built to play silly games...