Word: beers
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Dates: during 1960-1969
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...World Series was over. The World's Fair had shut down. With the reappearance of strikebound newspapers, New Yorkers became interested again in their unceasingly intriguing city. In the last weeks before the Nov. 2 city election, they even started caring about their mayoral campaign. As beer drinkers on Third Avenue all agreed, it was a hard one to figure. In more fashionable circles, the word for the contest was "polyphyletic," or multi-ancestral-and it was still hard to figure...
Five or six years pass. Cats beget kittens, frauleins beget G.I. issue from the Army of Occupation, bad jokes beget worse ones, and Producer-Director Gottfried Reinhardt (whose wife, Silvia, perpetrated the scenario) underscores the ironies by barreling in beer-hall background music. Actor Redford, a winner on Broadway (Barefoot in the Park), overworks his smooth, stagy comedy style to diminishing effect. Working even harder, Actor Connors curiously resembles those lacquered leading men who proliferated in Hollywood during the '40s while everyone else was away...
...year-old Silvano Faenza trotted around the vast perimeter of St. Peter's Square. Finally, after six suspenseful laps, he braked to a halt-smack in front of waiting newsmen. He had a startling message: the secret of his longevity, he said, was a lifetime of drinking beer. Beer in wine-loving Italy? Such gimmicks, virtually unheard of in the country until a few years ago, have doubled Italian beer consumption since 1958. The St. Peter's stunt is only one of many brought about by a new figure in European business: the public relations...
...from roadsides, and push back billboards so that people can see the scenery. It may even eliminate the ultimate uglification described earlier by Washington's Senator Warren Magnuson. On Route 99, just south of Seattle, said he, the view of distant Mount Rainier is obscured by a Rainier-beer billboard with a painted view of Mount Rainier...
...morning it sounds as if there must be a million of them. At evening in the summer, when the sun goes down on these rooftops, they are all over the sidewalks. On the steps of my house they sit and study small objects (bottle-tops, bent-in beer-cans) with an atomic scientist's endless concentration and precision. I stop to take a look...