Word: beers
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Dates: during 1970-1979
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...true brew fancier, amber waves of grain mean only one thing: the chief ingredient of beer. Hard-bitten guzzlers find that nothing quenches as happily as the kind that comes straight from the barrel. It can be found on draft, at taverns-the places Patrick Henry called "cradles of liberty." So they still are, only now the liberty is freedom of choice. There, across the stretches of mahogany are pump handles gleaming with the promise of alchemy. Somewhere at the other end of the pipe, malt, hops and yeast have been transformed into a series of heady potions...
There is lager, that aged beer, redolent of malt and yeast, as cold as a riverbed and as hearty as an anthem. Or ale, with an aroma the patron can walk on. Or porter and stout, those distinct dark ales with creamy heads and the personality of Irish storytellers. Or bock beer, with its heady perfume and heavy persuasive taste. Or malt liquor-but the list is endless...
...gathering of beer fanciers, debates can be ignited with the mere mention of such diversity, or even of container styles. There are those who prefer the drink in cans-particularly the easy-opening pop toppers. Consumed from the can, the beer retains its coldness longer, and the rush of bubbles on the palate is accompanied by a pleasant steely feel around the mouth. Others find opening a glass bottle a happy reminder of the 16th century dean of St. Paul's who discovered that beer can be kept for long periods in stoppered bottles. He abandoned a full...
Those who prefer martinis or soft drinks think beer drinkers are just a bunch of mugs. In fact, the true beer drinker is just as great a connoisseur as any sampler of Château Lafite. Beer tastings are a commonplace in almost every town that offers more than one beer to have when you're having more than one. In addition to domestic products, consumers check out the great German and Dutch prizewinners (some 6,000 local brews are available in those beer-loving nations), the Czech Pilsner, which many consider the world's finest, plus imports...
...Some beer drinkers recall the days of repeal, when there were 700 American breweries; now there are only 48. If trends continue, the top five companies (AnheuserBusch, Schlitz, Miller, Pabst and Coors) will have about 85% of the beer market by 1985. Traditionalists are full of memories of things Pabst, and no newfangled "light" beer with fewer calories and indistinct taste will substitute for the Real Thing. Those who like the lighter brews are quick to criticize the weighty liquids that they equate with...