Word: beers
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Dates: during 1980-1989
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Occasional cutting vignettes appear--such as the hippie painter asking tourists "to compare the peacefulness they would see on Haight Street with the violence of the beer-drinking college kids at Fort Lauderdale over the Easter holiday"--but the book largely avoids undue sentimentality...
...know what you're saying. "Of what possible value could I be to the government? All I can do is cram for tests, guzzle beer and play squash...
...profits from every can of beer the company sells inevitably contribute to these activities. However, boycotting Coors is not just a question of politics; it is a question of whether or not to contribute to the company's continued affronts to the human dignity of its workers...
Coors's sales have declined every year since the boycott began in 1977. Before the boycott, Coors had only one brand of beer. Now it has five--Coors, Coors Light, Herman Joseph 1868, Golden Lager, and Killian's Irish Red. In 1977 Coors sold 14 million barrels of beer in 11 states. In 1984 Coors sold only 13.2 million barrels in 37 states and the District of Columbia. Meanwhile the company's advertising budget has increased by a factor of almost 20. Coors is vulnerable. By joining the boycott now students and others can help keep the pressure...
Boycotting Coors does not stop with refusing to buy Coors beer. It means asking stores and restaurants frequent not to carry it. It means asking liquor stores which only stock one brand of keg beer, often Coors, to sell other brands. It means not being fooled by flashy ads and new brand names. Don't buy Coors products until the people that make them are allowed a decent environment in which to make a living. It is time to see through the foam and take the head of Coors...