Word: beers
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Dates: during 1980-1989
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...days, wealthy Harvard students weren't given any spending money, just a clothing allowance. So they would go to J. Press and get a suit made with their clothing allowance and sell it to Keezer's to get their beer money," says Goldstein...
...COORS BEER has kicked off an extremely agressive advertising campaign throughout the Boston area. The company has sponsored rock concerts, sports pages in the Boston Herald and parties at the Metro. What Coors has not advertised is a record of discriminatory hiring practices, abusive treatment of employees, hazardous waste dumping and even outright racism that makes it one of the most dispicable companies in the country. Coors' activities have prompted a boycott by many labor, minority, environmentalist, and women's groups nationwide. That boycott deserves the support of the Harvard community...
...stereotypical American beer lover has long been the brawny, blue-collar worker who likes to guzzle a few Budweisers or Millers after a hard day on the assembly line. In recent years, though, beer fans have included more and more suds-sipping connoisseurs who appreciate the taste of fine foreign brews like Heineken and Beck's. Since 1980, U.S. consumption of imported beer has risen 58%, compared with 1.3% for domestic brands. Though imports still account for less than 5% of the U.S. market, American brewers are responding to the heightened competition. Heileman, for example, is building a new plant...
Trying a different strategy, Coors is taking on two foreign brewers as partners. Last week Masters Beer, which is jointly produced by Coors, Canada's Molson Breweries and West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...
...Moscow State University Law School with Gorbachev. In a speech at Harvard University last September, Neznansky, co-author of the thriller Red Square, recalled that one night in 1950, he, Gorbachev and a third man who was active in the Young Communist League, or Komsomol, raised many glasses of beer and vodka together. Gorbachev stayed sober, but the party activist slipped into a stupor. The next day, claimed Neznansky, Gorbachev denounced his friend's drinking before the Komsomol. As a result, said Neznansky, "Gorbachev promptly became the new Komsomol organizer, and that's when his path to the Kremlin began...