Word: beers
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Dates: during 1980-1989
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...cleared from the dance room, the mountain types are usually already swilling Coors around the pool table. Scenery aficianados stop pies) either in the glassed room or the deck overlooking the river. Night draws crowds from college-town Fort Collins and Cheyenne, who drink Rocky Mountain-sized quantities of beer while dancin and hollerin and havin a wild time...
...rest of our gang--Dorothy, Caroline and Stacey--on Elbow Beach, where a sea of peeling UVM skiers were trying to float rafts filled with beer. I was watching the sky go around when a man in rainbow shorts took pictures of Tatia and Zelda and insisted that they enter the Miss College Bermuda contest. At first they said no, but then the possibility of a year's supply of Budweiser dissolved their resistance...
...storied region of literary tradition. There is a theme-park quality to Florida's past. Ponce de Leon's fountain of youth and apocryphal pirates are turned into roadside attractions. For good- ole-boy authenticity, Rothchild heads past the subdivisions and tourist snares until the signs read BEER, AMMO and WORMS...
...Business.' " At the root of his malaise was the failure of Grain Belt Breweries, which he had bought with a $4 million loan. In his attempts to make it more profitable, he filmed a TV commercial with the line: "It may be my brewery, but it's your beer." Nothing worked. Says he: "I got murdered. I never worked so hard in my life...
...turned out, failing at brewing was one of the best things that ever happened to him. He sold his beer brands (Grain Belt, Hauenstein and Storz) to G. Heileman Brewing and auctioned off machinery, thus making a $5 million profit. He used that money in a joint venture with the Pohlad family of Minneapolis to buy nearly $300 million worth of property and uncollected bills from bankrupt retailer W.T. Grant for the fire-sale price of $44 million. Says he: "That was the mother lode that got it all going." It earned him the nickname Irv the Liquidator...