Word: beers
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Dates: during 1980-1989
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...Olympic hockey team is handsomely endowed by five major sponsors (Miller beer, Sasson clothes, Isuzu Motors, Bristol-Myers and Chock Full O' Nuts coffee) plus gate and television receipts from its 65-game exhibition tour; one televised match with the Soviet All-Stars in Lake Placid provided $500,000 of the $1.3 million budget, about a tenth of which is funded by the U.S. Olympic Committee. The ski team has 23 sponsors (including Oscar de la Renta, Texas Instruments, Subaru) and a $4.5 million budget. The "amateur" skiers can strike rich endorsement deals as long as the money is paid...
...brags its welcome sign), but the residents are friendly, and alcohol, strictly forbidden on the boats, is amply available. John and Donna Coffield invited several of the stranded bargemen into their home for Christmas and New Year's. "The last time they came, they drank 26 pitchers of beer," recalls John, "and they claimed they weren't thirsty...
Sudanese President Gaafar Nimeiri, 54, launched the new era by ceremoniously pouring a can of beer into the Nile. Five million dollars' worth of liquor followed, as thousands watched from the riverbank, chanting, "Wise decision, Gaafar." Thus did Sudan pass under Islamic law this fall. At a stroke, alcohol was banned, and the harsh strictures of the Sharia eliminated the last vestiges of Western-style criminal justice. Thenceforth Muslim adulterers would be stoned, murderers beheaded and boozers flogged (40 lashes for Muslims, 30 for disorderly non-Muslims). The most graphic evidence of the change to date came two weeks...
...miles northwest of Chicago. Not the twilight zone exactly, but not the main stem either. With a little imaginative set decoration, the Schaumburg Snuggery could be converted to a roadhouse from a John O'Hara novel; a juke joint from the Big Band era; a belly-up beer parlor with a platform for a three-piece oldies combo; or the only place in America where no one has heard that disco is dead. A perfect period set-for any period-if it were not for those screens...
...after the space shuttle touched down on the California desert last week, a playful voice crackled from the radio at Mission Control in Houston. "Columbia," it said, "we've got some good news and bad news for you. The good news is, we've had lots of beer waiting for you. The bad news is, we drank it eight hours...