Word: beers
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...Free Beer Here...
Mike Bass is a former Playgirl centerfold who enjoys surfing and video games. He will be happy to have you call him, and will be available in the Sports Cube Wednesday and Thursday night at the Comp meeting. Free Beer Here...
Everybody knows what goes into a beer commercial, right? Lots of back-slapping by beefy athletes, such as baseball's Mickey Mantle and boxing's Joe Frazier. But now there is something new and beautiful in the ads. For the first time, a woman is starring in a major beer commercial...
...switch from brawny to beautiful is Natural Light's latest attempt to challenge bestselling Miller Lite Beer and runner-up Michelob Light. Natural Light is only No. 3 in the light-beer market, which accounts for close to $3 billion, or about 13% of U.S. beer sales. Miller Lite beer ads have long made heavy use of male athletes in an attempt to drive home the message that Lite, though low calorie, is a real beer-drinker's beer, not the namby-pamby brew of weaklings...
Anheuser-Busch says the Brinkley ads are partly a play for the female market. Explains Senior Product Manager Robert Merz: "We decided to showcase a woman in this new commercial because 50% of the light-beer drinkers are women." But G. Robert Holmen, who produces the ads for competing Miller Lite, insists that Natural Light is only using Madison Avenue's oldest pitch of all. Sniffs he: "This is the last gasp for Natural Light. They are relying on sex to sell the product." Shameful...