Word: beers
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Dates: during 1980-1989
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...screen shows two Dallas Cowboys football players, Randy White and Ed ("Too Tall") Jones, collecting litter along a Texas highway. As White picks up a discarded beer can, he leans into the camera and growls, "You see the guy who threw this out the window? I got a message for him." He crushes the can in one powerful fist as Jones snarls, "Don't mess with Texas...
...Mess" theme has struck a chord with Texans' sense of defiant pride during tough times. Celebrities such as Guitarist Stevie Ray Vaughan and the Fabulous Thunderbirds rock group have appeared in radio and TV spots, and the slogan is being proclaimed on bumper stickers, T shirts and even beer-can holders. Best of all, the campaign works: a research-agency survey found that after nine months, litter had been reduced a remarkable...
...endless strip of girlie bars, business is good, even though it's early afternoon. Every few minutes the girls dancing on the bar take over for the girls hustling drinks. Six pesos--roughly 30 American cents--buys the audience of businessmen, sailors and tourists large mugs of beer; drinks for the girls cost 40 pesos. For 200 they will let you take them upstairs...
...Frank Minnifield barked like dogs at their own great plays. Bones began to fly out of the grandstands, and a wooden doghouse became a bleacher fixture (until one Sunday a security guard noticed it took more fans to carry it in than out, and investigating, found a keg of beer inside). After last January's narrow play-off loss in Miami, the 8-8 Browns were plainly getting better but were still 17 years between postseason victories...
...politics. At the Booysens train station in southern Johannesburg, 1,000 workers, some still in hard hats, others stripped to the waist, waited for three hours before the third-class carriages pulled in. A few dipped bread into tins of stew, washing it down with drafts of Lion beer and Viceroy brandy. Most were sprawled alongside mountains of suitcases and possessions, including sewing machines, stereos, furniture, even motorcycles. Vendors picked through the crush, hawking overpriced watches and brightly colored blouses. Girlfriends, some with infants strapped on their backs, lingered by the train's windows for a few last words...