Word: beers
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Dates: during 1990-1999
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Clever as they may have been, that and similar tactical strokes were small beer. Yeltsin's problems were too big to be solved simply by delivering what people knew was due them in the first place. Even before their polling confirmed their suspicions, the Americans intuited that Yeltsin would lose and lose badly if the election were a referendum on his stewardship. Most Russians, the polls and focus groups found, perceived Yeltsin as a friend who had betrayed them, a populist who had become imperial. "Stalin had higher positives and lower negatives than Yeltsin," says Dresner. "We actually tested...
...went to study with a guru in Puttaparthi, India, a remote city that is probably one of the few places on the globe where there isn't a Hard Rock Cafe. Music had become too corporate for Tigrett's liking; rock songs were turning up in cola commercials, beer companies were sponsoring concert tours. Tigrett wanted to get away from it all, find an ashram and meditate--and since he had profited mightily from rock commercialization himself, he had enough disposable income to finance his escape. But after a few years of respite, Tigrett's guru gave him a mission...
Purists complain that the crowd the clubs attract--mostly young, white and male--have little appreciation for or awareness of the history of the blues. Noisy, beer-bottle-breaking audiences sometimes drown out acoustic musicians. "They're not paying attention. They're just out to have a good time," says Michelle Willson, lead singer of the Boston blues band Evil Gal. "I've had people come up to me at the House of Blues and ask, 'Do you think Dan Aykroyd is going to be here tonight...
...women know, though, that Buschbacher is in it for them, and with them. "When we won last year, he was right on the shore, and he already had this beer that was half empty," remembers Mary McCagg, laughing. "Hartmut smiled for 10 minutes after that. It was great." Says Annie Kakela, 25, who is planning a post-Olympic trip to Alaska with her boyfriend, a rower on the men's team: "Not everyone agrees with the mental games he can play to push you to your limits, but I trust him to make me the best that...
...advertising last year, wants to level the TV playing field. Alcohol is alcohol, goes the argument. Thus far, the networks seem inclined to abide by the ban, but that could change if the Crown Royal campaign is a hit. And if instead it goads Congress into action, then maybe beer and wine will get kicked off prime time as well...