Word: beers
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Dates: during 2000-2009
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...fact that as they get further away from the Prohibition era, and those ties to gangsters, they can use that now as a marketing tool. Part of that is this rebellious nature of whiskey - there are more tall tales of whiskey than you'll see in wine or beer combined, I'm willing to bet. They want to make it larger than life...
Baldwin, Paul •release from prison of after serving one-year term for stealing a can of beer is quickly followed by another arrest of - the 153rd - for assault...
...sound like a new Judd Apatow movie (or an old Woody Allen one), but it's actually a commercial for beer - specifically Bud Light, made by the brewery that claims "the beer you choose says a lot about you." The ad never aired on TV, and careful viewers will note that all the sexual devices are blurred and the strong language bleeped. It was made to be consumed, as beer is, by people over the age of 21. But, like beer, it is readily available if you know where to look. And again like beer, it can make you laugh...
...brand. "Why is such a huge company aligning itself with pornography?" asks Michael Solomon, a marketing professor at Saint Joseph's University in Philadelphia. "Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers." (Watch TIME's video "Beer Pong Strikes Back...
...people on the most financial aid, to have jobs cut isn’t like, ‘Dangit, I can’t go out and buy beer,’” Ryland says. “Instead, it’s ‘I’m not gonna buy books for one of my four classes...