Word: beers
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...Beer has been brewed in this county capital of 95,000 since the middle ages, and the Budejovicky Budvar brewery was founded in 1895. The company was nationalized after World War II, but has kept producing a premium brew from first-rate water, malt and hops that to this day matures for three months in white lagering tanks in the brewery's chilly cellars. "It is a symbol of Budejovice," says 20-year-old resident Johana Stejskalova when asked what Budvar means...
...fears for the fate of the town's favorite tipple if it were snatched up by Anheuser-Busch. Many locals, like Moravec, believe that the U.S. brewing giant wants Budvar only for its trademarks, and might even shut the brewery down. Jan Vesely, the head of the Czech Beer and Malt Association industry group, dismisses such worries, saying "I don't know of any brewery in Central Europe someone would buy to close...
...fall of Czechoslovakian communism, Anheuser-Busch failed in its bid to buy Budvar. In more than 100 court cases and administrative proceedings worldwide, Budvar and Anheuser-Busch have tangled over which brewer gets to call its suds Budweiser. (Through the outcome of an agreement earlier in the century, Budvar beer sold in North America, for example, is called Czechvar. In much of Europe, the Anheuser-Busch brand is marketed...
...even if Budvar does go up for grabs, says CEO Jiri Bocek, Anheuser-Busch would not be given preferential treatment over any other bidder. In January, the rivals announced a deal under which Anheuser-Busch would import and distribute Budvar's Czechvar beer in the United States. Rumors immediately swirled that the American brewer was trying to get ahead of potential bidders in a future privatization. But Bocek rejects those claims. He says that when Anheuser-Busch CEO August Busch IV made him the surprise distribution-deal offer in a meeting in Prague, they agreed, he says, "that the only...
...subscribe to an anyone-but-Anheuser mentality, believing it would be an insult for their illustrious brew to be owned by what they consider a pretender to the Budweiser name. "It would be a smack in the face," scoffs retired car repairman Milos Homolka, 54. "Americans would still make beer, but it will not be the good old Budvar." Not that it would really affect Homolka either way. He has already switched to pilsner...