Word: beers
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...state of North Rhine Westphalia, began a healthy-lunches policy in the early '90s, after the meals served by the school's caterer grew progressively worse. "The tomato soup would end up containing only three rice grains and with only a faint notion of a real tomato," says Sigrid Beer, a mother of three kids at the school and a nutrition researcher. "We decided that we needed something more healthy." The parents now run their own independent cafeteria with eight employees. It regularly feeds 300 children - up from 70 a little over a decade ago. In Britain, where school lunches...
...year Heineken veteran knows the value of "acting locally" as head of the largest importer of European brew to the U.S. "Local insights are critical, and a willingness for innovation," he says. His biggest challenges: maintaining prices despite the sliding dollar--and launching new products, such as a light beer planned for June. Now that's something Americans can raise their glasses to. --By Coco Masters
...pair of infantry-bound cadets swig beer and shake off their doubts. What, after all, could be tougher than West Point, where failure to have your books arranged by descending height on your desk can earn you hours of forced marching in the rain? "That's how they get us fired up for Iraq," says one. "After four years here, anything's better." Another suspects that for all the training, they still don't know what they are in for. "West Point is an academic institution, not a training ground," he says. "I think a lot of us are going...
...Remember commercials? Those 30-second films about beer and cars? The ones you used to make a point of watching during the Super Bowl until Janet Jackson's boob popped out and they stopped making the funny offensive ones? The ones you used to watch between acts of TV shows, before you got TiVo or started watching everything on DVD? Yes, well, there's still a multi-billion dollar industry based on the premise that people still watch and pay attention to them...
...looking to capitalize on the disaffection of voters like Teusch. A stocky man with rosy cheeks, Mahlberg is one of the city's four candidates for the state parliament. Last week, the campaign trail took him to a local Schützenfest (marksmen's festival), an annual three-day beer-gulping celebration in which the local shooting club chooses a new king of marksmen. As is customary, about 70 marksmen dressed up in green uniforms, and a brass band with glockenspiel and drums accompanied them on a little parade through the city. They then formed a half-circle in front...