Word: beers
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...sound like an obvious motivational tool, but not every beer boss is willing, as Miller Brewing CEO Norman Adami is, to tap a keg and chug a beer at a corporate gathering in front of several hundred cheering workers. There are probably even fewer at his level who are given to earthy battle cries like "If you want to run with the big dogs, you can't piss like a puppy" or "Never come to a gunfight with only a knife." But Adami surely needed all the fighting spirit he could muster when, almost 18 months ago, his longtime employer...
...turnaround at Miller. Over the past decade and a half, the company had been neglected, treated as an afterthought by its parent, food and tobacco giant Philip Morris. But thanks to an irreverent ad blitz that has presented Miller as a fresh alternative to the self-anointed "king of beers," Miller has drawn its rival into an unusually bitter media war and almost overnight "given itself a new identity," as beverage consultant Tom Pirko puts it. In its ubiquitous series of mock political commercials, Miller has mercilessly poked fun at Budweiser by declaring that a democracy should have a president...
Miller's resurgence has injected a much needed dose of excitement into the $70 billion U.S. beer business, where growth and creativity had gone stale. It comes at a time when hard liquor and wine have captured the imagination (and wallets) of growing numbers of pub crawlers and partygoers. Although Anheuser-Busch's roughly 50% share of the U.S. market still vastly outweighs Miller's 18%--and A-B's sheer size affords it huge advantages in distribution and marketing--Miller is no longer being dismissed as a dinosaur destined to fade away like Schlitz, another once popular Milwaukee beer...
...night. For men who spent their lives protecting those animals, it was pretty soul destroying." By selling these animals instead of killing them, the government parks are raising money to help fund conservation. The auction goes on for hours with buyers and onlookers regularly wandering out for a beer or boerewors sausage. This year, it becomes quickly apparent, the bottom is falling out of the rhino market, perhaps because visiting hunters pay in U.S. dollars, and local buyers are cautious about exchange-rate losses with such a strong South African rand, which has risen by almost 100% against the dollar...
...BUSINESS BEER: America's also-ran, Miller, is finally taking on Budweiser...