Word: beers
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...Beer Exhibition Hall, sweeping his arm over a model of the factory, the grandly titled "general manager work vice director," Zhang Erjing, narrated Yanjing's success. Founded in 1980 by the Beijing municipal government with $770,000, the brewery today boasts assets of $761 million. Its ubiquitous bottles of beer account for 85% of the Beijing market and 10% of the nation's. The secret to its triumphs? WINNING CREDIT FROM THE PEOPLE WITH ITS EXCELLENT QUALITY, read a display. PLEASING THE PEOPLE WITH ITS UNIQUE FLAVOR, AND SERVING THE PEOPLE WITH ITS SINCERE ATTITUDE...
...According to Zhang, each Beijinger annually quaffs 50 liters of beer. ("Some far more," he added, glancing at the bulge above my belt.) His job is to increase that, both by introducing new products and acquiring regional breweries. Besides its new premium Golden Rose beer ("rich in fragrance and beautiful in shape"), Yanjing also produces soft drinks, mineral water, soy sauce and vinegar, and will introduce a line of tea this spring...
...walked above the assembly line, Zhang reeled off stats as quickly as the robots were fastening caps on newborn beers. But after an hour of admiring shiny tanks and blinking switchboards, we made for the Yanjing Bar. EACH GUEST IS ENTITLED TO ONE GLASS, warned a sign. Zhang signaled for a pitcher and recounted the day he drank here with boxing promoter Don King. "Big hair," he remembered. We tapped our steins and savored a malty freshness that forever spoiled my appreciation of the bike-transported local stuff. Zhang lit a Hongtashan Gold and wanted to talk about Yanjing...
...draught beer often tastes a little flat at the capital's boho-and-backpack mecca, the Pass By, tel: (86-10) 8403 8004. But what it lacks in keg care, it more than makes up for in setting and service. Nestled in a lane off Ping'an Dadao near the central lakes, the intimate courtyard bar and caf? offers a smoke-free wing, a carpeted loft and a sunny patio. The owner's pet pig makes the rounds between the Tibetan-chic d?cor with a knowing smirk on its snout...
...Meanwhile, though the Hidden Tree, tel: (86-10) 6509 3642, is on bustling Nan Sanlitun, you're safe from tourists here. Its intimate patio also shields patrons from jumpsuited beer-promotion gals, DVD sellers, and teens tying one on before a club. Fresh draught European imports such as Hoegaarden and Duvel fill the thick beer menu?perfect for washing down the Hidden Tree's wood-fired pizza...