Word: beers
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...store defines itself by its merchandise, and Wal-Mart is no more obligated to carry men's magazines than a women's shoe store is to sell beer and doughnuts. I hope by printing that here, I have copyrighted that idea. And while Wal-Mart sells guns, hunting knives, cigarettes, Wiggles DVDs and other things I wouldn't feel comfortable putting on the shelves in my shoe-beer-and-doughnuts store, its job isn't to be morality police. Wal-Mart's business is not to offend its customers, most of whom are, for reasons that may have...
Will Loy leans against the wood-paneled wall at Kilroy's bar in Bloomington, Ind., with a bottle of beer in hand and a devilish grin on his face. It's his 14th straight night of partying, and by 3 a.m. the Indiana University sophomore has plowed through four bars and 12 drinks. "I've got it down to a science," says Loy, a criminal-justice major with--surprise--a 3.4 GPA. "I schedule my classes late in the day, study every day around noon. Then I can party harder at night...
...part of the problem may be the sheer number of bars just yards from campus. Many stay open until 4 a.m. and encourage drinking games like Bladder Busters, in which the bar discounts drinks to 50¢ until someone breaks down and relieves himself. On Wednesday nights, the Bluebird offers beer for just 15¢. "We all got fake IDs the second we joined the sorority," says Krissy Selleck, a marketing major squeezed into a booth with four sorority sisters. "The party scene definitely took a toll on my GPA," says telecom major Anna Kumis. "But it's the rite of passage...
...ever-flowing Tsingtao beer was supposed to loosen our tongues. We had been detained while covering peasant riots in the coastal province of Zhejiang, where farmers are terrified that patients with severe acute respiratory syndrome, or SARS, are being quarantined in their midst. Naturally, we didn't want to hand over our notebooks to the irate security officials who could arrest those we'd spoken to for illegally fraternizing with foreign journalists. After a couple hours of unsuccessful interrogation, the local cops changed their tactic: they would forcibly invite us to attend a banquet thrown on our behalf. The copious...
Classic spirits are represented at the bar show, as is beer. But in the race to tempt the palates of a generation brought up on mocha frappes--and maybe even, in some cases, grab the sweet-toothed fake-ID crowd--what chance does, say, a fine vodka like the venerable Russian Magadanskaya have against Ciclon, the tequila-and-lime-spiked rum, or Coco coconut-flavored rum, both getting big play at the Bacardi booth? ("There's not another 70-proof coconut rum out there," says Steven Messer, a Bacardi assistant marketing manager.) Or against Atomic X's cloying, vaguely tropical...