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These better-tasting beers have found a receptive audience among Europe's middle-aged drinkers, thanks in part to government health campaigns. "People today are more informed about health risks," says Julio Cuesta, spokesman for Heineken Spain, which owns the country's best-selling alcohol-free beers, Buckler and Kaliber. Those trying to tame their beer guts also like that many nonalcoholic beers contain half the calories of their intoxicating cousins...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

Government crackdowns on drink driving are also helping sales. Spain is now the largest consumer of nonalcoholic beer in Western Europe - 8% of the beer sold there last year was alcohol-free - thanks in part to drink-driving legislation implemented...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

Although the nonalcoholic sector has made merry for the past five years, future growth is far from guaranteed. The recession could force cash-strapped sippers to turn to cheaper soft drinks. (A can of Coke costs about two-thirds of a bottle of alcohol-free beer.) And despite the improvements in taste, it's unlikely that beer connoisseurs like Evans will ever become fans. "You need the roundness and fullness that alcohol brings to a beer to hold [all the flavors] together," he says...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

...recent converts like Laura McNeil, a 35-year-old stay-at-home mother of three from Saltcoats, Scotland, the benefits of near beer are obvious. "I can go to a party, drink a good-flavored beer and drive home," she says. "And when my kids get up at 7 a.m. the next morning, I don't have a hangover." Now that's worth raising a glass to. With reporting by Lisa Abend / Cadaqu...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

...those fears that the shady guy hogging the Beer Nuts will walk off with your idea? Riordan, on his lawyers' advice, makes people sign a nondisclosure agreement before divulging more details. Others take their chances with an honor code not to steal one another's ideas. Says Kassar: "We've never heard a complaint." At least...

Author: /time Magazine | Title: Open-Mike Night for Entrepreneurs | 8/3/2009 | See Source »

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