Word: beezer
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Dates: during 1950-1959
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...average of once a month our Merchandising Director Briscoe ("Beezer") Ranson crates up his exhibits, alerts his truckers and carpenters, and sets out to tell TIME'S story to some major gathering. Different conventions call for different types of exhibits. At one convention of retail clothiers, for example, our exhibit was labeled "Mr. TIME'S Bedroom." It was simply a bedroom containing the precise number of hats (3), shoes (6 pairs), suits (7) and personal effects owned by the average male reader of TIME. The articles displayed were, of course, those of TIME advertisers...