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...growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers and long mane befit the college-dorm ambiance of CP&B's Coconut Grove offices. "But the mass media are too fragmented now, so you need to create your own pop culture...

Author: /time Magazine | Title: Business: Marketing: What's Next After That Odd Chicken? | 10/11/2004 | See Source »

Columbia will keep registering the minor seismic shocks that befit a rising program. But the Lions are still at least a season away from making any serious noise in the Ivy League race...

Author: By Michael R. James, CRIMSON STAFF WRITER | Title: Scouting the Opponents | 9/17/2004 | See Source »

...would Jefferson want to act as recruiter for a European monarch? First, because he wanted to keep Jones employed and give him the type of combat experience that would befit the potential chief naval commander of the United States. Second, because three of the four Barbary States--Algiers, Tripoli and Tunis--were part of the Turkish, or Ottoman, Empire. Britain, which rather encouraged the Barbary powers to attack American ships, used Turkey as a counterweight in its war against Catholic powers on mainland Europe. Why shouldn't the U.S. reply in kind by discreetly helping Russia make life hard...

Author: /time Magazine | Title: Thomas Jefferson: The Pirate War: To The Shores Of Tripoli | 7/5/2004 | See Source »

True, the chant of “D-fense” in the closing minutes lacked the bravado that befit the situation, and after the 78-71 Harvard victory hit the books a paltry six people rushed the court while the rest of the confused crowd looked...

Author: NO WRITER ATTRIBUTED | Title: King James Bible: Lavietes Comes Alive for M. Hoops | 2/18/2004 | See Source »

Though purchases of roses or chocolate hearts are often expressions of sincere love and gratitude, many of the corporations that sell these products neglect to make the sorts of compassionate decisions that befit the holiday. The flowers and chocolate that arrive on your doorstep are the result of a production and trade process often rife with inequity and human suffering...

Author: By Jordan A.A. Bar am, Kevin P. Connor, and Mary M. Jirmanus, JORDAN A.A. BAR AM AND KEVIN P. CONNOR AND MARY M. JIRMANUSS | Title: All's Not Fair in Valentine's Day Trade | 2/13/2004 | See Source »

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