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...rollout for the Mac Wrap began quietly in December, but by last month, when it became the subject of a major ad campaign, the Mac Wrap was in all 14,000 U.S. McDonald's. For all that, it is a strange, simple little invention. To make a Mac Wrap, you take about half the interior of a Big Mac - a single beef patty, three quick squeezes of special sauce, less lettuce, less cheese, fewer pickles, fewer onions - and wrap the software in a tortilla instead of stacking it on a sesame-seed bun. McDonald's serves the Mac Wrap...

Author: /time Magazine | Title: McDonald's Chef: The Most Influential Cook in America? | 2/22/2010 | See Source »

...began to observe firsthand the scope of the devastation, it didn't take long for me to realize my experiment was not bringing me any closer to the Haitians' experience. Even if I were able to approximate the feeling in their bellies, that was nothing compared with the trauma of losing their homes and loved ones...

Author: /time Magazine | Title: The Disaster Diet | 2/22/2010 | See Source »

...near the top of their list of urgent issues. Every politician, from alderman to President, was expected to have a crime-fighting agenda, yet many experts despaired of solutions. By 1991, the murder rate in the U.S. reached a near record 9.8 per 100,000 people. Meanwhile, criminologists began to theorize that a looming generation of so-called superpredators would soon make things even worse. (See the top 10 crime stories...

Author: /time Magazine | Title: What's Behind America's Falling Crime Rate | 2/22/2010 | See Source »

...Economy of Crime Criminologists will tell you, however, that the tale of CompStat is not the whole story. New York City's crime rate actually began to drop a couple of years before Giuliani became mayor. And rates began falling in cities without CompStat at about the same time - though not as rapidly as in New York. For while police were changing tactics, the criminals were shifting gears...

Author: /time Magazine | Title: What's Behind America's Falling Crime Rate | 2/22/2010 | See Source »

...lost jobs later, crime has plummeted to its lowest level since the early 1960s." To Mac Donald, this is proof that data-driven police work and tougher sentencing are the answer to crime - not social-welfare programs. Conklin thinks it may be too soon to tell. "The unemployment rate began to spike less than a year ago. We may yet see the pressure show up in crime rates," he says. It's fair to say, though, that the belief in a simple cause-and-effect relationship between income and crime has worn pretty thin. (See more about crime...

Author: /time Magazine | Title: What's Behind America's Falling Crime Rate | 2/22/2010 | See Source »

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