Word: behavior
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Dates: during 1930-1939
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Theories grow fast in any sort of advertising business, and radiomen have a theory to account for the behavior of their industry in hard times. Sponsored radio entertainment, they argue, creates a demand not only for the product advertised but also for the entertainment itself. When hard times bring cuts in advertising budgets, sponsors must think twice before they risk the popular vexation which might arise from taking from the public a favorite free show or a popular entertainer. Therefore, sponsors are slow to pull out of radio, quick to return...
...workers in Pennsylvania (270,000 of them) solicited campaign funds. Chairman Sheppard of the Senate campaign funds committee said, "At first blush I can't see where this comes under our resolution." Then he blushed again, called a committee meeting to cogitate Senator Guffey's behavior...
Unfortunately, the resemblance between this picture and its classic predecessors is less real than apparent. In My Man Godfrey and The Awful Truth, humor bubbled from the contrast between the essential sanity of the people involved and the dangerous eccentricity of their behavior. Four's A Crowd, by presenting its people as fundamentally irresponsible, robs their irresponsibility of comic impact and turns what might have been high-tension comedy into mildly funny farce. Best shot: Errol Flynn, having hurriedly put an iron gate between himself and the great Danes, pausing to pull one of their tails between the bars...
...monthly contributions to Ladies' Home Journal. Effervescent with bromides, it is less a guide to U. S. politics than to Dorothy Thompson's. Most persistent katydid note is for a liberalism which she defines as "a type of mind, a kind of spirit and a sort of behavior, the basis of which is an enormous respect for personality...
...early stages of a science, the classification of its subject matter is a necessary job. Dr. La Piere divides collective behavior into several categories: institutional, conventional, regimental and formal (marriages, funerals, military organization and conduct, etc.); congenial (recreation); audience behavior; exchange (economic) and politic (political); nomothetic (behavior in regard to law); and such "escape" types of group behavior as panic, revelous, fanatical and rebellious. By "revelous" behavior. Dr. La Piere means all kinds of revelry which serve to discharge tensions accumulated in day-to-day living-harvest festivals of peasants, New Year's celebrations in cities, orgiastic dances...