Word: behavioralist
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...first sign of the behavioralist takeover surfaced on April 1, when Americans began receiving $116 billion worth of payroll-tax cuts from the stimulus package. Obama isn't sending us one-time rebate checks. Reason: his goal is to jump-start consumer spending, and research has shown we're more likely to save money rather than spend it when we get it in a big chunk. Instead, Obama made sure the tax cuts will be paid out through decreased withholding, so our regular paychecks will grow a bit and we'll be less likely to notice the windfall. The idea...
...information alone isn't enough. We all know we shouldn't smoke or pig out on fudge, but knowledge isn't as powerful as motivation; even Summers could stand to lose a few pounds. Old behavioralist joke: How many psychologists does it take to change a lightbulb? Answer: Just one, but the bulb really has to want to change. (See the top 10 scientific discoveries...
...give them hearty slaps and decorate them with collars. Three years ago, about 5% of my men patients were cat owners. Now it's 25%. The stigma is gone. They've learned a man can own a cat and still be a man." Peter Borchelt, a behavioralist at Manhattan's Animal Medical Center, wryly points out that you can own a cat and even be an American. While the dog may be the unofficial national pet, he says, "Americans are known for their laissez-faire attitude. These characteristics define the cat." Chicago Pet Shop Owner Donna Dunlop...
...Hicks-White race has certainly not been a very exciting one in terms of the issues or even the personalities involved. But what is interesting are implications of the battle between the old populist campaign approach of Louise Day Hicks and the new computerized "behavioralist" approach of Kevin White. Whether for better or for worse, it seems as if White's computerized campaign will win him the election on November 2 and even more important that this kind of campaign organization will determine the style of future electoral races...
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