Word: behaviorism
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Dates: during 1960-1969
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...Congratulations on your new department BEHAVIOR [Jan. 10]. For decades psychologists and I daresay other behavioral scientists-have been amused, puzzled and outraged by the tendency to consign or conceal their professional and scientific identity in other departments like MEDICINE, EDUCATION and BOOKS...
Psychology is one of our country's most rapidly growing professions. Over 30,000 of its researchers, teachers and practitioners are presently engaged in the production, dissemination and application of the knowledge of behavior...
Your decision to create this section is consistent with the vitality of the underlying art and science. Beyond achieving the objectives you mentioned, it will serve to highlight for your readers the excitement and the great significance that the study of behavior qua behavior has for almost every aspect of human affairs...
...sociology, Erving Goffman should study more closely the work of his putative intellectual forebears, Cooley and Mead. Surely social life is more than the banal playing out of prescribed social roles by "normal" social actors. Though social order is based upon a high degree of mutual expectation in role behavior, the viability of social life is fruitfully conceptualized in terms of highly frequent, residual rule-breaking by "normal" persons, as well as by supposed deviants. Are all human relationships as disingenuous as Goffman portrays them...
...ironically, the blacks who, in their very bitterness, testify to this. The young white protesters, criticizing materialism, are part of a revolution of rising spiritual expectations. But the blacks are still concerned with the old material expectations. They are not insensitive to esthetics. Despite extremist behavior, for many of them right now the "quality of life" is something far simpler than it is to the white students: a better life, a better job-largely the products of material progress. Along with the Viet Nam War it was, after all, a demand for a betterment of the Negroes' condition that...