Word: behaviorism
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...this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior. One of TIME's 100 Most Influential People in the World, Lindstrom talks to TIME's Sean Gregory, during a business trip in Thailand, about what's buzzing around our brains in this recession...
...Corporations will not be able to afford many of the expenses involved with being "green." Gore's case for changes in government and corporate behavior that are necessary to prevent increasing environmental damage and that require immediate restrictions on companies that pollute is "if the vast majority of the world's scientists are right, we have just ten years to avert a major catastrophe that could send our entire planet into a tail-spin of epic destruction involving extreme weather, floods, droughts, epidemics and killer heat waves beyond anything we have ever experienced." It is frightening and it is likely...
While the Fete is particularly renowned, other formals on campus—including the freshman formal—draw similar patterns of behavior. With money to be made, more and more people seem to be looking forward to the green, not the gala. You don’t need to be an economics concentrator versed in game theory to understand demand; with friends from other houses, seniors trying to get to that elusive 12th formal, and guests visiting from out of town, there will always be people clamoring for admission. Buying formal tickets simply to sell them, however...
...savings involved are small, the policy change is commendable. Abstinence-only sex education programs have been repeatedly shown to be ineffective, misleading, and even bigoted, while comprehensive programs have seen widespread success. Study after study has shown abstinence-only programs have almost no impact on teens’ sexual behavior. One, commissioned by Congress and conducted by Mathematica Policy Research over the course of nine years, found that students receiving abstinence-only education had sex no later than those who did not. The number of sexual partners and use of contraception did not differ between the groups either. Another study...
...sport: they make themselves more available to the press than any other athletes and always talk about "Getting it done" with "heart" and "team effort" and "character." • Whole wordless epics unfold with every shift, as we wait to see how X will retaliate for Y's behavior in the last period. • At any moment, someone might try to punch someone else in the face. I know that's not the sentiment the NHL wants to promote, but it's a big part of the equation. You can't get it in baseball, basketball or football, and yet that...