Word: behaviorism
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Woods' brand and golf game were built on his machine-like qualities. He was the guy who delivered the same result over and over. At his sport and in his business dealings, he was flawless, unfailing, programmable. So when his private behavior proved that he had huge, gaping weaknesses, both Woods the human and Woods the moneymaking machine took a big hit. Will his apology on Friday turn that around? The answer seems to be twofold. The man may now be forgivable, but the brand still needs a lot of oiling. (See pictures of Tiger Woods' press conference...
...wonder how exactly my behavior qualified me as a slut. I don’t have a boyfriend or anything remotely resembling one. I’ve had a handful of intimate encounters and two dates since September. But next to the average Harvard student, I may indeed look slut-like. We frequently bewail our unwilling celibacy and lament the non-existence of our dating culture. Next to the average Boston University, Georgetown, or University of Arizona student, however, this behavior may look positively prudish. Regardless of how I rank overall, the fact remains that we, the students of Harvard...
Complaining about inaccurate forecasts may seem harmless and not worth writing about. However, such behavior can have real consequences, since pressure from the public sometimes takes scientists out of the vacuum in which they should be working. Knowing that they will be harshly criticized if a storm is worse than expected, for example, meteorologists often hedge their bets and forecast the direst possible scenario—absolving themselves of blame at the cost of knowingly withholding their real best guesses...
...package containing two unexploded pipe bombs to Paul Rosenberg, an associate professor of neurology at Harvard Medical School and doctor at Children’s Hospital Boston. Bishop’s concern that she would not receive a positive evaluation on her doctoral work from Rosenberg and previous violent behavior made her a suspect at the time, according to the Boston Globe...
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works...