Word: behaviorism
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...might run across at an exclusive country club. The predominant users of financial discussion boards are male (77%), over 55 years of age (35.8%) and members of the most affluent segments of suburban society. According to Hitwise and Claritas, a company that segments the U.S. population by consumer behavior data, the typical financial message board poster lives in the world of large homes, expensive clothes, luxury cars and foreign travel, and holds the largest share of the nation's personal wealth...
There is a very large gap between recognizing how addiction looks on a brain scan and developing therapies that are effective enough to safely abolish addictive behavior. Brain scans will someday lead to improved therapy, but not for many years to come...
...weeks after moving into an apartment in Mumbai, Veena Gowda found herself summoned to a meeting of the building committee to answer for her "indecent behavior." It turned out that her neighbors had been scandalized by the fact that the twentysomething woman was living not with a husband, but with a roommate. Not only that, she would often come home later - sometimes close to midnight! - and was known to have attended the occasional jazz concert. "Someone or other's always watching," says Gowda, now 35, a women's rights lawyer, and still single. "The neighbors don't really give...
...says the issue isn't black and white: "It all boils down to individualization of care." Minkin says women need to understand their particular condition, the risks they face in choosing hysterectomy and the treatment options available to them. Parker agrees. "It's really hard to change doctors' behavior," he says. "I'm trying to change women. They have a vested interest...
...long been known that sound can alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes...