Word: behaviorism
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...strong link between moral and physical purity that people associate at a core level. People feel contaminated by immoral choices and try to wash away their sins," says Liljenquist. "To some degree, washing actually is effective in alleviating guilt. What we wondered was whether you could regulate ethical behavior through cleanliness. We found that we could." (See pictures of the largest fine-fragrance perfumery lab in the world...
...separate experiments, researchers were able to influence participants' behavior by exposing them to "cleanliness" in the form of a common cleaning agent's odor - in this case, citrus-scented Windex. It turned out that people who sat in a room spritzed with Windex were more likely to act fairly and charitably than those sniffing unscented...
According to co-author Adam Galinsky, a social psychologist at Northwestern University's Kellogg School of Management, society relies on incentives, in the form of rewards and punishments, to encourage people to conform to certain standards of behavior. "Economists and even psychologists haven't been paying much attention to the fact that small changes in our environment can have dramatic effects on behavior. We underemphasize these subtle environmental cues," he says...
...that a bill works if it actually induces the behavior it prescribes and if that effectively helps resolve the targeted social problem,” Robert Seidman said...
...which Fox has been embroiled are a Wikipedia page long, and the jesters whom they now seem fond of employing represent little more than proof that, in America, dishonesty and insanity do not preclude gainful employment. Every time one believes that the absurdity of Fox’s behavior has reached its acme, it surpasses itself by redefining what is truly absurd, at times even devolving into hysterics...