Word: behaviorism
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...rigorous science to explain these associations. Now that's beginning to change. At Carnegie Mellon, for instance, psychologist Sheldon Cohen has been exploring exactly how positive emotions affect the body. (This is the flip side of previous work by Cohen and others linking stress, Type-A behavior and negative emotions to lowered immunity, heart disease and shorter lifespan.) Cohen's research shows that people with a "positive emotional style" have better immunity to cold and influenza viruses when exposed in the lab. His most recent work, presented at the conference, suggests that this is mainly due to the release...
Still, human behavior isn't that easy to change. Reilly and Herrgesell point out that reducing your carbon footprint will also cut your utility costs, but that will likely require an up-front payment - in the form of investment in more energy-efficient utilities - and those remain a hard sell to American consumers. Even if you succeed in reducing your personal carbon emissions drastically, you'll likely produce only a few tons' worth of carbon credits - and with carbon credits worth around $7 a ton on the voluntary market, you won't exactly be able to retire on the payoff...
...Even sitting still is susceptible to intense sweating. The kids love to hug and hold hands. You can imagine the result of this touchy-feely behavior...
Indeed, doctors have so far managed to avoid such reform in their own practices, and lawmakers may be running full speed into a minefield with any efforts to change their behavior. Physicians will accuse politicians of getting in the way of the doctor-patient relationship; devicemakers will say a "bundled" fee structure will force providers to use cheap, outdated equipment; and hospitals, already strapped for cash, will resist any reform that decreases their reimbursements...
...response was entirely appropriate, given Kim's past behavior on the big U.S. holiday. On July 4 2006, he test fired - unsuccessfully, it turned out - a long-range, multi-stage ballistic missile, in explicit defiance of a U.N. resolution. By comparison, today's exercise felt a bit like a teenager tossing a few M-80s into the water off a dock somewhere. (See pictures of North Koreans at the polls...