Word: behaviorisms
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...demonstrate that the viewers were unaware of the clips' effect. In another part of the study, students were asked to watch the same pro-white and pro-black clips, but this time they were also instructed to be on the look- out for evidence of subtle biased behavior. Afterward, viewers were asked to determine whether white characters or black characters were treated better...
...favor one group or the other, there was only one right answer to the question. The students had a 50-50 chance of responding correctly - and that's exactly how well they did, no better than chance. In other words, the patterns of bias expressed in the characters' nonverbal behavior were not obvious to the viewers. "The effect [television has] on viewers might be something less than conscious," says Weisbuch...
...joins more than 365 U.S. colleges and universities that in recent years have instituted antismoking rules both indoors and out. In most places, the issue doesn't seem to be secondhand smoke. Rather, the rationale for going smoke-free in wide open spaces is a desire to model healthy behavior...
...that employees can take care of their kids, the school nurse who keeps cots in her office so that students in difficult family situations can catch a few hours' sleep, and the doctor who flouts insurance regulations in order to prescribe medicine for an entire household. All see their behavior as necessary and moral acts of conscience. As one subject says, "Sometimes you just have to level the playing field a little...
...Naef counters that Coates' results from the saliva of male traders need not be inconsistent with his own findings. "In the highly competitive arena of trading, high profits lead to social recognition, fueling risky behavior," he explains, while in his experiment, cooperative behavior led to social recognition. What's more, it's impossible to know whether traders engaged in risky behavior because of high levels of testosterone, or whether their testosterone levels became elevated because of their risk-taking. "I think the bottom line is that the picture surrounding testosterone is very complex," Naef says, "but we certainly have...